Snack 2 | Gen Z, TikTok e Brand: in due é amore, in tre é una festa
Update: 2024-12-01
Description
In questo Communication Snack scopriamo finalmente perché TikTok é considerato la miniera d’oro del marketing contemporaneo ⚱️
Brand, ora tocca a voi!
Ricerca scientifica:
Ortiz, J.A.F., De Los M. Santos Corrada, M., Lopez, E. et al. Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent. J Brand Manag 30, 535–549 (2023). https://doi.org/10.1057/s41262-023-00330-z
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